This podcast interview focuses what product innovation should be really all about and how complacency can kick-in silently and give you a slap in the face. The guest is Mike Seidle, Co-founder and CTO at PivotCX.

During this interview, you will learn four things:

  1. The importance to start paying attention to the early signals from customers that you are on the wrong track instead of listening to your own stories
  2. How shifting focus from selling “cost savings” to “giving your customers a position of advantage in the eyes of their customers” can be the difference from having no traction to winning 8 out 10 deals
  3. Why we often think we are smarter than everybody else – and why that doesn’t help at all
  4. How small ideas can mean the difference between having 10 users and 10000 – and how to find them.