Location is critical to finding quality employees. People who live closer to work are up to 50% less likely to turn over, and 90% more likely to be satisfied with their job. Geofenced mobile and social recruitment advertising is changing how people target qualified, local candidates. Learn how to find success with geofenced recruitment advertising and how to avoid three costly and easy to make geo-advertising mistakes.
Duration: 40 minutes
- How to target candidates who live nearby with geofencing.
- What tactics actually work with geofenced mobile ads.
- The anatomy of a great mobile job ad and great mobile landing page.
- Three easy-to-avoid geofencing and geo-marketing mistakes that most recruiters make.
What’s New in Geofenced Advertising
March 19 at 10am EST
March 21 at 3pm EST
Mike Seidle, WorkHere Cofounder and CMO
Mike is an expert on all aspects of digital advertising with over 20 years of agency, marketing and job board experience. At WorkHere, Mike is the architect of WorkHere’s geofence-powered digital marketing strategy that delivers targeted, local candidates in over 1000 local US markets to companies like Uber, Walmart, FedEx, Helmer Scientific, Great Clips, the Indiana Department of Natural Resources and Golden Living.